The Sunday Read: Beat nipple chafing and win that marathon!

The Dublin Marathon will run for the 33rd time on Monday with its largest field yet: more than 14,000 people. Despite that, the race lost its title sponsor when the National Lottery pulled out.  Marathon organizers are concerned they may not have a new sponsor in place for 2013. For the Dublin Marathon, the lack of sponsor means no televised race, despite the fact the run attracts a respectable international field. That story from the Irish Independent is here: http://bit.ly/TFIDUt But it’s give and take in the world of sponsorships. Even while Dublin worries about not having sponsors, sponsors fret over how they’re going to make their mark year after year. In a New York Times’ Media & Advertising story, the spotlight is on running shoe company Asics America and how after 15 years of sponsoring the ING New York City Marathon they’re going to make an impact with consumers with their marketing campaign. One way is with an interactive sound room designed to simulate the sounds of a marathon and which even features Ryan Hall’s heartbeat. That story is here: http://nyti.ms/UWAVW6

By now, just about everyone knows that the New York City Marathon will likely purge Lance Armstrong’s two sub-three marathons from the record book. “Lance doesn’t have a place in running because we will stick to the rules and support the USADA,” said Mary Wittenberg, president and CEO of the New York Road Runners, organizing body for the marathon. Yet, the marathon intends to keep Armstrong as a “partner,” citing his support for nine-time marathon winner Grete Waitz who died in April 2011 from the disease. So does or does not Armstrong have a place in running? It’s a little uncertain as things stand, but the suggestion is, the marathon doesn’t want the alleged doping former title-holder of seven Tour de France bike races in their record books, but his cash is just as good as the next person’s. The story is here: http://buswk.co/TO0p2g

New to marathoning? Training for a race? Top tips are always useful, right? Uh, yeah. Shape Magazine offered a recent piece titled Top 25 Marathoning Tips: Avoid Common Mistakes and Fly Across the Finish Line. Written by Jessica Smith, who boasts a lot of fitness credentials, none of them running-related, the article offers such gems of wisdom as “avoid pollution,” and (we know how many marathons have been won on this particular tip) “avoid nipple chafing.” It gets even more dubious, however. She advises against carbo-loading the night before the race and instead offers an expert’s opinion to fuel up with liquid carb drinks. Rule one of races: Never try anything new right before a race. Never had a liquid carb drink before? You might have a very interesting – some might call it uncomfortable – race day. Most of Smith’s “tips” are basic and while they may help you complete the distance, given that she never discusses things like speed work, or marathon pace workouts in favor of the importance of preventing blisters and wearing hats, it’s highly unlikely following her advice you’ll “fly” across the finish line. The tips are here: http://shpe.co/HpzE2v

Winter’s coming. Will you drop a bundle on compression tights? And more importantly, why would you want to? Outside online asks and suggests that they may be worth the value. In particular, they cite “the renowned Human Performance Laboratory at the University of Calgary,” which suggests – seriously! – the tights decrease bad vibes – in your legs. And you want good, good vibrations, don’t you? More on those bad vibes and how to beat them and some options for doing so are here: http://bit.ly/TzV0M4

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About subthree

A multiple award-winning journalist, I'm currently a contributing editor with both Canadian Running and Canadian Cycling magazines. My articles have appeared in Explore, Canadian Geographic, enRoute, The National Post, The Globe and Mail, and many other magazines and newspapers. Formerly a competitive cross-country mountain biker, I switched to running in 2006. I've run seven marathons, qualifying for Boston five times (and which I've run once). Generally, I've placed or won in my age group in races, in distances ranging from five and 10 kms to half and full marathons. I've also taught spin classes at a number of leading Eastern Canadian gyms. Sub-three was a 2012 #Runchat finalist for Best Overall Blog.
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